Egyptian fintech company Valu is set to launch its financial service platform in Jordan, after receiving final approval from the Central Bank of Jordan to operate under a Specialized Finance license. The company plans to begin full-scale operations in the first quarter of 2026, offering flexible financing and Buy Now Pay Later (BNPL) solutions to consumers across multiple sectors.
This expansion marks a key step in Valu’s mission to advance financial inclusion in the Levant and provide accessible financing options for everyday purchases and larger investments alike.
Bringing Flexible Financing to Jordan
Valu’s services will cover sectors such as retail, electronics, healthcare and education, allowing consumers in Jordan to access financing in a way that suits their needs. The company has appointed former Jordanian Minister of Investment and Digital Economy, Mothanna Gharaibeh, as Chairman of the new entity, while fintech executive Mohammad Al Yousef will serve as CEO.
Since its launch in 2017, Valu has grown into a leading fintech powerhouse in the region. Its offerings include a wide range of financial products for individuals and businesses, including BNPL solutions that provide flexible payment plans for up to 60 months. These services are already available in over 6,000 physical stores and 1,500 online shops across the MENA region.
Valu also offers investment products, instant cash redemption programs, savings solutions and financing for high-value items through its partnerships with AZvalu fund, EFG Hermes ONE, Sha2labaz, Akeed and Ulter. In addition, Valu Business provides tools for companies to manage employees and offer financial services efficiently.
A Strategic Move for Growth and Inclusion
The launch in Jordan follows Valu’s 2025 listing on the Egyptian Exchange and continuous product innovation. The company’s entry into Jordan is expected to enhance financial inclusion, helping more consumers and businesses access modern financial services. By providing flexible, tailored financing, Valu is enabling customers to manage expenses more effectively and participate more fully in the economy.
As the fintech sector continues to grow across the region, Valu’s expansion demonstrates how innovative financial solutions can transform the way people buy, save and invest. With its proven track record in Egypt and the MENA region, Valu is well-positioned to make a significant impact on Jordan’s financial landscape, offering practical tools and solutions that improve the daily financial lives of individuals and businesses alike.
