Egypt-based digital financial platform Telda has introduced a new securities investment service, a move expected to improve access to financial markets and support wider participation in investing across the country.
The new feature allows users to trade stocks and invest in funds directly through the app, giving them access to the Egyptian Stock Exchange without going through traditional brokerage processes or visiting physical branches. By removing these steps, the platform is lowering the barriers that have historically limited entry into the capital markets.
According to Ahmed Sabbah, Chief Executive Officer of Telda, the launch goes beyond offering a new tool. He said the company is “building an integrated ecosystem that puts the capital market in everyone’s pocket through a seamless and transparent digital experience that removes traditional barriers.” He added that the goal is to empower millions of Egyptians to make informed financial decisions and gain more control over their money.
Expanding Access to Financial Markets
The service is designed mainly for first-time investors, with a simple interface that provides real-time stock prices and easy buy and sell options. Users can also subscribe to investment funds within the same platform, making it easier to diversify their portfolios.
Opening an investment account is fully digital and takes only a few minutes using a national ID. There is no paperwork or need to visit a branch. This approach supports financial inclusion by bringing investment opportunities closer to people who may not have had access before.
Telda also confirmed that the service operates without commissions, subscription fees or account charges. This pricing structure is expected to encourage more users to start investing, especially those who are cautious about high entry costs.
Sabbah noted that simplifying the investment process is central to the company’s strategy. He said making financial tools easier to use will help drive wider participation in Egypt’s financial markets.
Supporting Financial Inclusion Through Digital Integration
The investment service is fully integrated with Telda’s existing card ecosystem, allowing users to move money easily between their accounts. Investors can deposit funds into their investment accounts and access returns instantly through their Telda cards.
This means users can withdraw their earnings from ATMs or spend them directly without delays or additional transfer fees. The ability to use investment proceeds for everyday transactions adds a level of flexibility that is often missing in traditional investment systems.
Launched in 2022, Telda has built its platform around prepaid cards, money transfers and bill payments. The addition of an investment service marks a significant step in its growth, positioning the company as a broader digital financial services provider.
The move also aligns with ongoing efforts to strengthen financial inclusion and accelerate the digital transformation of Egypt’s financial sector. By combining ease of use with low costs and instant access, Telda is creating a pathway for more people to participate in the economy and plan for their financial future with greater confidence.
