Mogo has entered into a strategic cooperation agreement with Geidea in a move that is expected to strengthen digital payments and expand access to flexible financing for merchants across Egypt. The partnership brings together Geidea’s advanced point-of-sale technology and Mogo’s consumer finance and installment solutions, creating an integrated payment and financing ecosystem designed to support everyday transactions and business growth.
The agreement comes at a time when Egypt’s payment landscape is rapidly shifting toward digital channels. Small and medium-sized enterprises are increasingly looking for secure, simple and flexible tools that allow them to serve customers better while managing cash flow more efficiently. By combining payment acceptance with financing options at the point of sale, the partnership aims to remove friction from transactions and open new opportunities for merchants and consumers alike.
For Mogo, the cooperation supports its broader strategy to expand its digital services and strengthen its role in consumer finance. For Geidea, it extends the value of its POS network by embedding financing capabilities directly into merchant operations. Together, the two companies are positioning the initiative as a practical response to market needs rather than a purely technical upgrade.
Building an integrated payment and financing ecosystem
At the center of the partnership is the integration of Geidea’s smart POS devices with Mogo’s financing and fintech services. This integration allows merchants to offer customers more payment choices at the checkout, including installment options powered by Mogo. For consumers, this means greater flexibility in managing daily expenses. For merchants, it means faster payments, improved sales efficienc and access to tools that can help increase transaction volumes.
The initiative is also closely linked to Egypt’s national push for digital transformation and financial inclusion. Many SMEs still face barriers when it comes to accessing financing or adopting modern payment systems. By embedding financing solutions directly into payment infrastructure, the partnership lowers these barriers and allows businesses to participate more fully in the digital economy.
Mahmoud El-Ghawass, CEO of Mogo, said the agreement reflects the company’s long-term vision for the market. “This partnership is part of our vision to empower merchants and individuals with advanced, secure payment solutions while enhancing the efficiency of sales and payment operations in the Egyptian market. We are excited to collaborate with a partner of Geidea’s caliber and expertise, and we look forward to this step improving the customer experience and increasing the flexibility of daily financial transactions.”
El-Ghawass also highlighted the broader impact on small businesses, stating, “We are committed to creating a digital payment ecosystem that supports the growth of SMEs and provides innovative financing options tailored to market needs.” He added that the agreement marks the start of a deeper integration between technology and digital payments, with a focus on real-world use cases rather than standalone products.
From Geidea’s perspective, the partnership represents an opportunity to expand how payment infrastructure can serve both merchants and end users. Ahmed Magdy, Chief Commercial Officer of Geidea, said the collaboration goes beyond payments alone. “This collaboration helps open new horizons and shape the future of the consumer finance sector through flexible and innovative solutions that meet the ever-changing needs of users. This partnership empowers both merchants and consumers to benefit from innovative financing services that enhance financial flexibility and support the region’s digital transformation journey.”
Strengthening market reach and long-term impact
The scale and experience of both companies play a key role in the expected impact of the partnership. Geidea is one of the region’s largest payment solution providers, having processed more than five million electronic transactions and deployed over 700,000 payment terminals. With a market share of around 75 percent in Saudi Arabia and more than 150,000 merchants served across different sectors, the company brings deep operational expertise and a strong merchant network to the table.
Mogo, on the other hand, focuses on non-banking financial solutions that make financing more accessible to consumers and businesses. Through its digital application and merchant network, the company enables installment services across a wide range of products, helping customers spread costs while supporting merchant sales. By integrating these services into Geidea’s POS systems, Mogo extends its reach directly to the point where purchase decisions are made.
The partnership is expected to improve how merchants manage transactions, reduce reliance on cash and offer customers more convenient ways to pay. Over time, this could contribute to higher sales volumes, better customer retention and stronger financial inclusion across the SME sector.
Rather than positioning the agreement as a short-term product launch, both companies are framing it as a foundation for future growth. As digital payments and consumer finance continue to converge, the Mogo and Geidea partnership reflects a broader shift in how financial services are delivered in Egypt. By focusing on simplicity, flexibility and real market needs, the initiative aims to create lasting value for merchants, consumers and the wider economy.
