GOMYCODE, a leading pan-African digital and technology education platform, has partnered with Moroccan B2B e-commerce startup Chari to strengthen digital capabilities within Morocco’s startup ecosystem. Supported by Digital Africa through its Talent4Startups program, the initiative aims to equip Chari’s workforce and its wider network with advanced digital and technical skills. The collaboration seeks to address Africa’s growing digital skills gap and contribute to building a competitive, innovation-driven economy.
Empowering Chari’s Workforce Through Digital Learning
At the core of the partnership is a shared mission to empower professionals with the skills needed to thrive in a digital-first economy. GOMYCODE will design and deliver specialized training programs focused on coding, artificial intelligence and other digital technologies. These courses will target Chari’s employees as well as its broader ecosystem of partners and collaborators.
The goal is to strengthen technical expertise, foster continuous learning and promote innovation within Morocco’s growing tech community. By improving digital literacy and technical proficiency, Chari aims to enhance its operational efficiency and maintain its leadership in the country’s fast-evolving startup scene.
Omar Layachi, Managing Director of GOMYCODE Morocco, described the partnership as a reflection of the company’s mission to make future-ready skills accessible to all. “Empowering startup talent is central to what we do,” he said during the signing ceremony. “Our collaboration with Chari represents how education can be used to unlock innovation and drive growth.”
Chari’s CEO, Ismael Belkhayat, echoed this perspective, emphasizing that people remain the company’s strongest asset. “Our strength lies in our team,” he said. “By investing in their growth, we ensure Chari continues to lead in digital commerce while contributing to Morocco’s broader technological advancement.”
This partnership comes at a crucial time for Morocco’s startup ecosystem, which has witnessed increased investor interest and entrepreneurial momentum over the past few years. Chari, known for transforming supply chains for small retailers through its B2B e-commerce platform, has become one of Morocco’s most promising ventures. The new training initiative is expected to further enhance its capabilities and competitiveness.
Talent4Startups and Digital Africa’s Broader Vision
The collaboration between GOMYCODE and Chari is made possible through Digital Africa’s Talent4Startups program, an initiative created to bridge Africa’s skills gap by developing a workforce that meets the needs of modern startups. Financed by Digital Africa, a subsidiary of Proparco, the program focuses on combining technical training with employability skills to ensure participants are prepared for real-world opportunities.
Talent4Startups represents a broader commitment by Digital Africa to build an inclusive and innovative digital economy. By investing in training and workforce development, the organization aims to create pathways for young Africans to participate in the continent’s growing tech and startup sectors.
Through this initiative, Digital Africa continues to promote collaboration between education providers, startups and financial institutions as a strategy for sustainable growth. Its focus on skills development directly supports Africa’s digital transformation and ensures startups have access to the talent they need to expand and innovate.
The partnership between GOMYCODE, Chari and Digital Africa demonstrates how public-private collaboration can drive meaningful impact. By targeting workforce development, the initiative not only benefits individual professionals but also strengthens Morocco’s overall innovation ecosystem.
Building a Stronger Foundation for Africa’s Digital Future
GOMYCODE’s role in this partnership aligns with its wider mission to democratize access to technology education across Africa. The organization operates in several countries, offering training in software development, data science, digital marketing and design. Its practical learning approach ensures students gain relevant skills that match market demands.
By working with Chari, GOMYCODE reinforces its commitment to creating opportunities for young professionals and entrepreneurs. The collaboration showcases how education can serve as a bridge between ambition and impact, helping startups grow while equipping individuals with tools to thrive in the digital age.
Chari’s investment in talent development also sets an example for other African startups. In an environment where technology evolves rapidly, investing in people ensures long-term sustainability and competitiveness. This approach not only benefits individual businesses but also contributes to the wider ecosystem by promoting innovation and knowledge sharing.
Digital Africa’s continued backing of initiatives like Talent4Startups signals confidence in Africa’s ability to lead in digital innovation. By connecting partners across education, technology and finance, the organization is helping build a foundation for inclusive economic growth.
The alliance between GOMYCODE and Chari therefore represents more than a single corporate partnership, it marks a collective step forward for Africa’s digital transformation. By focusing on people, skills and innovation, the initiative demonstrates how African companies can collaborate to build a stronger and more connected future.
