Egyptian software startup FitXpert has raised a seven-figure investment from Foras Investment under the 0107 Invest initiative, marking a major step in the company’s growth journey. The funding comes as FitXpert looks to expand its platform across regional markets and strengthen its role in supporting fitness and nutrition professionals through digital tools.
The investment reflects rising confidence in software solutions built for specific industries, particularly within the wellness and lifestyle sector. As fitness and nutrition businesses continue to grow across the Arab world, the need for structured and reliable technology has become more urgent. FitXpert aims to meet this need by offering a single platform that helps professionals manage their operations more efficiently.
Founded in 2023 by Salah Selim and Mostafa Mahmoud, FitXpert was built to solve practical problems faced by trainers, nutrition centres and clinics. Many operators in the sector still rely on manual systems or disconnected tools to manage clients, track progress and deliver services. This often limits growth and creates inefficiencies. FitXpert’s platform brings these functions together, allowing businesses to operate in a more organised and professional way.
The new funding is expected to support the company’s next phase of development, including product improvements, stronger operational capacity and expansion into new markets across the Arab world.
A Platform Designed for Real Operational Needs
FitXpert offers an end-to-end software platform that allows fitness trainers and nutrition professionals to manage clients, design programs, track results and handle follow-ups through one system. By replacing scattered manual processes with a single digital interface, the platform helps businesses save time and improve service quality.
Rather than offering a narrow tool, FitXpert positions itself as an infrastructure platform for the industry. This approach is aimed at professionalising a sector that has traditionally operated in a fragmented and informal way. For many fitness and nutrition businesses, especially smaller operators, having access to a structured system can make a significant difference in how they scale and retain clients.
Since its launch, FitXpert has recorded steady growth, driven by demand for simple and practical solutions. The platform is built around daily operational challenges, which has helped it gain traction among users looking for tools that are easy to adopt and useful in real working environments.
With the new investment, FitXpert plans to strengthen its technology stack and continue improving its product offering. The company also intends to invest in partnerships with institutions and industry players to widen its reach and deepen its impact.
Strategic Investment and Regional Growth Plans
The seven-figure investment was led by Foras Investment through the 0107 Invest initiative, which focuses on supporting businesses with strong growth potential and scalable models. For FitXpert, the deal represents both financial backing and strategic support.
Salah Selim, co-founder of FitXpert, said the investment goes beyond funding and represents a strong vote of confidence in the company’s long-term vision. He described the partnership as an opportunity to build the business in a more structured and sustainable way as it enters a new growth phase.
Co-founder Mostafa Mahmoud highlighted the added value that comes with the partnership, including access to experience, networks and faster decision-making. He said the company will focus on product development, regional expansion and building institutional relationships in the coming months.
From the investor’s perspective, Mohamed Abouelnaga Negaty, owner of Foras Investment, said FitXpert stood out because of its performance, the strength of its founding team and its ability to scale. He noted his interest in sports and technology-driven businesses as a key factor behind the investment decision.
Negaty expects the partnership to help accelerate FitXpert’s expansion into Gulf markets and support its broader regional strategy. He also pointed to the growing demand for digital solutions in the wellness sector as a strong indicator of future growth.
As fitness and nutrition services continue to expand across the Arab world, technology is becoming an essential part of how businesses operate and compete. Platforms that help professionals organise their work, improve client outcomes and scale efficiently are gaining attention from both users and investors.
