Al Ahram Beverages Company made its first appearance at Gulfood 2026 with a clear message: Egyptian-made beverages are ready to compete, scale and win globally. The company’s participation at the world’s largest food and beverage sourcing exhibition marks a deliberate step in a long-term export strategy focused on expanding international reach, building strong partnerships and increasing the global presence of Egyptian manufacturing.
This debut comes at a time of strong momentum for the company. Over the past three years, Al Ahram Beverages Company’s total export portfolio has grown by 91 percent compared to 2022. The company is now exporting to 15 countries across four continents, reflecting steady execution rather than short-term expansion.
By exhibiting within the Egyptian Pavilion under the Egyptian Food Export Council, the company also reinforced its alignment with Egypt’s broader export ambitions. Egypt has set a national target of reaching USD 145 billion in exports by 2030 and the presence of locally manufactured, globally competitive brands is a key part of that vision. At Gulfood, Al Ahram Beverages showcased Fayrouz, Egypt’s first natural flavored non-alcoholic malt beverage, positioning it as both a heritage brand and a modern export product.
A portfolio built for scale and diversification
Al Ahram Beverages Company’s export growth is underpinned by the strength and diversity of its portfolio. The company operates across five beverage categories and manages nearly 30 brands, allowing it to respond to different market needs, consumer preferences and regulatory environments across regions.
This multi-category structure has enabled the company to build a scalable export platform rather than relying on a single product or market. By the end of 2025, its products were present across the Gulf, Europe, Asia, the Levant, Africa and the United States. In 2025 alone, the company expanded further into new markets in both the Gulf and Europe, accelerating its geographic footprint.
The results have been particularly strong in key regions. Since entering the Gulf market in 2019, export volumes have increased by 73 percent. In Europe, exports have grown by 364 percent since 2023, reflecting rising demand and successful market entry strategies.
Nikolay Mladenov, Managing Director of Al Ahram Beverages Company, said: “By the end of 2025, ABC was exporting to 15 markets across four continents, with our total export portfolio growing by 91% over the past three years. We have seen particularly strong momentum across both the Gulf and Europe, reflecting our focus on building a diversified, multi-category export business. Our participation at Gulfood supports our long-term ambition to scale internationally through strong partnerships, portfolio depth and Egyptian-based manufacturing.”
Supporting national exports while setting bold targets
Participation at Gulfood is not only about visibility. With more than 8,500 exhibitors from 195 countries, the exhibition serves as a critical platform for trade exchange, deal-making and long-term commercial partnerships. For Al Ahram Beverages, it provides direct access to global buyers and distributors while reinforcing its manufacturing-led export model.
The company’s strategy is closely tied to Egypt’s national export agenda, with local production at its core. By exporting value-added products rather than raw goods, Al Ahram Beverages contributes to job creation, industrial growth and foreign currency inflows.
Looking ahead, the company has set ambitious goals. Mladenov added: “Looking forward, we have a bold ambition to triple our export volumes by 2027 compared to 2024, reinforcing our role to support in Egypt’s national exports growth agenda.”
Fayrouz’s presence at Gulfood reflects this broader direction. As a long-established brand that continues to evolve through innovation, it represents how Egyptian products can remain culturally rooted while staying relevant to global consumers.
Through its first participation at Gulfood, Al Ahram Beverages Company has signaled its intent to play a larger role in global beverage markets. With a growing export base, a diversified portfolio and clear long-term targets, the company is positioning itself as a steady driver of Egypt’s export-led growth story.
